Comparison Shopping Engines are our Specialty

Comparison shopping engines are a viable source of qualified traffic because shoppers can compare products based on detailed descriptions, prices, and consumer reviews before clicking on your listing. Advertising models vary from engine to engine-ranging from Paid Inclusion to Paid Placement, or a combination of both.

Primary channels include:
BizRate, Shopping.com, PriceGrabber, MySimon, Yahoo! Shopping, NexTag, Froogle

A Change of Pace offers a feed-based technology solution that guarantees the best ROI from comparison shopping engines. Our team begins by customizing information-rich documents (product data feeds) for each product offered at your site-detailing items such as product features, price, make, model, and manufacturer SKU. To ensure optimal category/product placement and visibility, documents are structured in accordance with the feed specifications and product taxonomy unique to each engine. Upon submission we begin to immediately track and analyze campaign performance on a per-document basis, honing in on the content and category/product placement that attracts the most qualified visitors at the lowest cost. Throughout the campaign documents are updated to reflect current product inventory & pricing and fine-tuned to ensure optimal conversion rates and ROI.