Why Keywords Matter
People describe things in different ways. The words you use in your business may be very different from the words your customers use. For example, “low fares” is an airline industry term (121 searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches predicted per day). Use industry terms instead of customer terms and you will not be found.

You have to do a keyword analysis — a check of what keywords people use to search on the Web — or you're just spinning your wheels trying to gain traction in a competitive marketplace.

A Change of Pace will help you write customer-focused and search-engine friendly website copy. Whether you sell products or publish information online, you can’t do without the powerful insights that keyword research and analysis will give you.

Here are some of the services A Change of Pace will offer to help you in your keyword analysis:
We will,
Drive traffic to your site by using the words people use when they’re searching.
Write great website copy by incorporating terms that people immediately identify with.
Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market.
Develop great content ideas that directly address your customers’ needs.
Understand your customers’ behavior and concerns by analyzing the words that they use.
Measure the size of a potential online market by the number of searches conducted.
Develop new revenue streams by using popular keywords to inspire new product and service ideas.

Behind every search is a person
The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your products.
Step One: Understand Your Prospects
Start by considering your potential customers’ motivations and intent.
What types of questions will they be asking?
What are they trying to accomplish? Use these questions to start a list of keywords to research?
Step Two: Think Broad and Wide
Take your list to the "Keyword Universe". Use it as a starting point to research specific terms.
Gather a few broader terms around your product name. Make sure that they are specific enough to match your business.
On the Web, traffic costs, so think quality keywords, not quantity. Now you can start adding terms that match most closely with your visitors’ intent in relation to what you sell.
Step Three: Prioritize for Conversion
Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting.
These are the terms you will not only want to optimize your pages for, but terms that you will want to be present in your content. If you want a bigger bang, then you will also want to use these keywords in your anchor text.

A Change of Pace can do all of this for you!