Paid Inclusion Delivers Qualified Traffic

Paid Inclusion allows you to pay for fast and up-to-date indexing of your Web pages in search engine databases. Although top rankings are not guaranteed for specific keywords, Paid Inclusion generates large volumes of targeted traffic by exposing the breadth & depth of your Web site content across multiple engines and directories. The primary Paid Inclusion channel is currently Overture Site Match.

A Change of Pace helps you minimize costs and maximize profitable results by providing a single partner to manage and optimize all of your Paid Inclusion campaigns. Campaign success is predicated on our ability to maintain the perfect balance between the quality and quantity of traffic delivered to your Web site from each Paid Inclusion engine. We begin by extracting specified content and meta data from your Web site and restructuring this information into keyword-optimized XML feeds. We then distribute each feed to target search engines and directories. Utilizing our template-driven technology, we update the content on each feed every 48 hours to ensure complete synergy between your listings and product inventory, pricing and promotional offers. Throughout the campaign we diligently track and analyze conversion and click-through rates on a per-page/URL, per-keyword and per-engine basis, and modify each feed to ensure optimal conversion rates, reduced acquisition costs, and the highest ROI.