Paid Search Engine Placement Ensures Ranking

Paid Placement enables you to buy top search engine listings for the keyword searches most relevant to your offerings. Most Paid Placement engines require you to competitively "bid" on each keyword in order to obtain your desired ranking. The primary search channels offering Paid Placement opportunities include:

Search engines such as Overture, Google, FindWhat, Enhance, Looksmart, and Ask.
Search portals such as MSN, Yahoo, AOL, Netscape, Lycos, Excite, iWon, and About.

A Change of Pace Paid Search Engine Placement management service is designed to focus your ad dollars on the keyword buys that yield profitable results. We begin by assigning a dedicated team to develop a strategy based on your business model, marketing goals, budgetary parameters, and metrics for success. Utilizing our Keyword Analysis tools, we develop a keyword list based on the search terms and phrases that offer the best combination of relevancy, ranking and pricing. Our creative copywriting team then matches each keyword with customized search result titles and descriptions that attract pre-qualified visitors to targeted landing pages. Leveraging our bid management software, we constantly monitor each listing to maintain optimal rankings and click-through rates at the lowest possible cost. Finally, we diligently track and analyze campaign performance on a per-keyword and per-engine basis, and adjust tactics to increase conversion rates, reduce acquisition costs, and ensure the highest ROI.