Pay-per-click (PPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based system for bidding and the most competitive keywords can sometimes cost over a $1.00 per click. If you don't know what you are doing, you could easily waste your time and money. PPC advertising and management is best handled by professionals - like A Change of Pace. We will install tracking tools to measure your Return-On-Investment (ROI) and only use the best keywords - resulting in profits for you. We offer setup, monthly management, tracking and reporting services.

What is Pay Per Click Advertising?
Pay Per Click advertising is an incredibly targeted, highly-effective way for small businesses like yourself to generate quality sales traffic to your Web site.

Where can I see an example of Pay Per Click advertising?
As someone who surfs the Web, you have undoubtedly used a search engine such as Google or Yahoo! While searching for a specific topic, you’ve probably noticed the brief text advertisements labeled “Sponsored Links” that appear along the top and right side of a search engine results page. These ads are known in the online world as “Pay Per Click” advertisements (because an advertiser only pays if a potential customer clicks on the ad).

How do the search engines figure out which Pay Per Click ads to list?
Pay Per Click ads are displayed based on the terms that the user is searching for (with), creating a great way for companies to target customers that are searching for the products and services they provide. Business owners like you bid a price on keywords that are relevant to their business and essentially jockey to be listed higher in the “Sponsored Links” listings. Sure, this is a boiled down version of the complex world of Pay Per Click advertising. If it were that simple, we’d just tell you to manage your Pay Per Click campaigns on your own.

How much do companies pay for these ads?
The great thing about Pay Per Click advertising is that advertisers only pay when a user views and clicks on the ad. The price of the ad depends on how competitive the keyword is – or, in other words, how many companies are bidding on the keyword and the price those companies are willing to pay for a click.

Features
Pay on a cost-per-click (CPC) basis.
Receive traffic from major search engines such as Google, Yahoo, MSN, ASK, and AOL.
Keyword research and recommendations
Account setup, including writing Titles and Descriptions.
Tracking code installations on your website.
Weekly or monthly maintenance and management
Weekly or monthly reports

Pricing
The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required in each engine to cover your PPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. PPC minimum rates vary from engine to engine - Overture starts at 10 cents per click, Google starts at 5 cents per click, Looksmart starts at 15 cents per click and so on. You will have to specify the maximum amount of overhead you are willing to spend per keyword.